Romania leads the ranking of Black Friday purchase intentions, with 88% of consumers participating
A BCG study shows that Romania is the leader in Europe in terms of participation in Black Friday (88%), although budgets are smaller than the global average. Romania is also at the top of the list for the use of artificial intelligence in shopping. Furniture retailers, including XXXLutz, Dedeman and JYSK, have extended discounts over two-to-three-week periods.











