The Dutch writing products brand Stabilo launches a surprise collaboration with the cosmetics house Kiko Milano, resulting in a hybrid product that combines the shape of the highlighter pen, specific to Stabilo markers, with the function of a lip tint, developed by Kiko. The initiative marks the first appearance of a line of color markings specially formulated for the facial area by the brand known for its writing instruments. [1]

Product application is designed to be intuitive and efficient, replicating the mechanism of a traditional highlighter by integrating two distinct tips into a single tool. The broad tip is intended for quick coverage of the large surface of the lips with pigment, while the narrow tip allows for precise outlining of the lip line, giving the user control over intensity and fine definition of makeup. [1]

The collaboration comes in the context of Kiko Milano's solid reputation on the lip products market; the brand was previously associated with the viral success of the 'Long Lasting Colour Lip Marker' from the previous summer, a product that generated significant interest within the Beauty community and was recommended by personalities such as Dutch sexologist Eveline Stallaart. [1]

The color range includes five distinct shades: brown, mauve, orange, red, and pink. The initial availability of the product was extremely limited, selling out stock within a short time frame from launch, suggesting high demand. [1]

Purchase details and stock monitoring: The retail price for the Stabilo x Kiko Milano lip marker is set at 12.99 euros per unit. Dutch customers can access the Kiko Milano online platform to sign up for a waitlist to be notified immediately once the product is restocked. [1]

The editorial perspective of the LINDA newsroom indicates that the product is targeted at loyal users of lip liners and could become the next beauty hit, continuing Kiko Milano's success in previous launches in this category. [1]

Product promotion is integrated into a loyalty strategy through the weekly LINDA Beauty newsletter, which offers access to the magazine's favorites and direct updates. [1]

The product's viral potential is compared with the marketing performance of previous variants, establishing an expectation framework for the distribution network and partner retailers. [1]

Information regarding price and product code is essential for inventory tracking and sales channel financial reports. [1]

As the story develops

Update

Kiko Milano and Stabilo Launch Lip Marker Collaboration

Kiko Milano has launched an unexpected collaboration with Stabilo, the iconic German stationery brand best known for its colorful highlighters. The partnership results in a hybrid beauty product that adapts the familiar design of the school highlighter pen for lip makeup. Stabilo, a leader in the highlighting instrument market, is venturing into the beauty sector with this launch. The product aims to bring a nostalgic yet innovative element to makeup routines, leveraging the brand's recognition among both students and beauty enthusiasts. Officially dubbed 'The Lip Mark(er)', the product is described by Kiko Milano as 'the cutest collab your makeup bag has been waiting for'. It functions as a lip tint but retains the distinctive shape and branding of a mini-highlighter. [2]

The tool features an angled tip that allows for dual application methods. The flat side is used to cover the lips with bold, full color, while the narrow side enables precise lining and definition. The pigment is buildable, allowing users to layer the product for a more transparent or intense look depending on preference. The lip marker is available in five specific shades: Fine Print (brown), Afterthought (mauve), Don’t Quote Me (orange), On My Radar (red), and Pink(er) (pink). In the Netherlands, it is sold exclusively online for €12.99 per unit. Customers in France, Germany, Italy, Spain, and the United Kingdom can purchase it in selected physical Kiko Milano stores. [2]

Update

Stabilo and Kiko Milano's Viral Lip Tint Collaboration Sells Out Immediately

The collaboration between Stabilo and Kiko Milano, announced on November 5, 2026, has ignited a social media frenzy, with the brand leveraging its stationery heritage to redefine beauty routines. The unexpected partnership allows users to apply lip stains using the iconic, colorful design of Stabilo highlighters, complete with black caps and the discreet Kiko logo. This fusion of stationery aesthetics and makeup innovation has resulted in immediate sell-outs across all five shades. [3]

Available at €12.99 per unit or as a collector’s box of three, the product serves as a lip tint offering a natural finish similar to lip stains. The application mechanism is dual-purpose: the fine tip precisely outlines the lip contour, while the flat side allows for broad, one-stroke coloring inside the lips. The collection features five writing-inspired shades: Fine Print (brown), Afterthought (mauve), Don’t Quote Me (orange), On My Radar (red), and Pink(er) (fuchsia). [3]

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Sources

  1. LINDA De bekende markeerstiften van Stabilo, maar dan voor je lippen: déze samenwerking zag je niet aankomen
  2. LINDA Van je schooltas naar je make-up bag deze beautycollab zagen we echt niet aankomen
  3. Femme Actuelle Un Stabilo pour les lèvres ? La collab inattendue signée Kiko affole les réseaux sociaux