The Boots retailer becomes one of the few places in Europe where consumers can access Korean wellness trends, diversifying its offering far beyond traditional cosmetic products. [1]
The K-Beauty range has already generated massive success for the retailer, with sales growing exponentially and a skincare product being bought on average every seven seconds. Interest in K-Wellness has grown significantly, showing an increase of over 200% in searches on the retailer's online platform over the last twelve months. [1]
The launch comes with a collection of four exclusive brands and three locally developed lines, focusing on aesthetic nutrition and functional formulas. Boots' Brand Director, Joe Thorley-Mitchell, states that the initiative brings innovations from Seoul at accessible prices, characterized by an accelerated development pace. Over five hundred health experts will support customers in discovering new categories, including collagen gels and effervescent vitamins. [1]
The offer includes a wide palette of brands, surpassing thirty-four entities specialized in beauty and pharmacy fields. The Rin brand, created by a mother and her daughter, offers collagen bars and the first liposomal glutamine oral strips available for the first time in the UK. Rin products are presented as fun ways to consume these supplements, eliminating the need to mix powders into coffee or other beverages. The Habi range, a private label brand of the retailer itself, launches five new products focused on relaxation and digestion, featuring popular mushroom sticks. The launch also includes the Medicube Collagen Mask, a product that has sold over twenty million units globally, promising radiant skin overnight. [1]
Supplement companies focus on specific ingredients, such as green tea enzymes and powdered collagen for deep hydration. The PrePear supplement, extracted from Korean pear juice, is designed for consumption before drinking alcohol, helping to prevent headaches. The Seoul Bloom brand introduces edible ingredients, combining hyaluronic acid with marine peptides, adapting to daily routines. Youngsan Wellbeing brings a reinterpretation of Korean habits through vegetable oil drops based on citrus and algae extracts. [1]
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