A new survey commissioned by World and conducted by The Harris Poll has found that 81% of singles would be more inclined to use a dating app if every profile was verified as belonging to a real person. Furthermore, 80% of respondents stated they would be willing to verify their own profiles if their conversation partners did the same. [2] [1]
The research also highlighted a clear preference for authenticity: 70% of participants would prefer to match with a person of average appearance if they knew it was real, rather than an extremely attractive profile about whose legitimacy there are doubts. Nearly half (46%) declared they would be more inclined to meet someone in person sooner if they knew they were legitimate. [1]
The results underscore concerns regarding fake profiles. Nearly three-quarters (74%) of those using online dating apps have noticed that a match was likely fake, and 57% of respondents identified fake or misleading profiles as one of the biggest problems with dating apps. [1]
World promotes its World ID technology as a method through which dating apps can verify that users are unique humans, without needing to share personal information such as names or dates of birth. Tinder has already introduced World ID's Proof of Human verification in the United States and Japan, allowing users who complete the process to display a verification badge on their profiles. [1]
The survey was conducted online in the United States on August 20–21, 2026, among 892 single adults aged 18 and over, including 649 who used dating apps. [1]
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