Cheryl Cole joins the launch campaign of Tesco on the Deliveroo platform, re-contextualizing her famous meme about being unable to buy milk from a gas station in her pajamas due to lack of privacy. In an interview with Stylist, the singer stated, 'I couldn't live this anymore,' acknowledging that she witnessed the clip being recreated on social media platforms like TikTok, but has now chosen to take control of the narrative, turning an anecdote about loss of anonymity into a comforting and accessible story. [3]

The collaboration inspired a limited-edition product line, 'Cheryl-Skimmed,' featuring teal satin pajamas and a ceramic milk mug signed by the artist. Fans had the chance to win this exclusive package through a contest organized by Deliveroo on Instagram Stories on Wednesday, November 4. [3]

Regarding festive wardrobe preferences, Cheryl is not one of those people who keep old outfits. Although she has memories linked to her Girls Aloud costumes and even the feathered tour outfits from the Brit Awards, the artist prefers not to become emotionally attached to items. 'I think you have to move on from the past and look at it kindly,' she explained, noting that her archive is full of items and that the band shared these memories. [3]

For everyday wear, Cole prefers casual suits, particularly those from Les Tien, which she describes as 'really luxurious and comfortable.' However, her advice for events is 'Go big or go home.' She reveals that she will likely wear a glittery party suit from Isabel Marant with a turtleneck collar and finger cutouts, focusing on accessories such as large Christmas-ball-shaped earrings or ginger stud earrings, depending on the complexity of the outfit. [3]

Another aspect of her wardrobe personality relates to athletic footwear. For years, Cole wore high heels everywhere, which caused her back problems, so she now greatly enjoys sneakers. She mentions having a vast collection of sneakers, primarily from the brand On, but loves the recent Autry model, which features red tones perfect for pairing with Christmas pajamas. [3]

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Fashion

Sources

  1. Stylist This is the one pair of pyjamas that fashion editors are wearing (and gifting) for Christmas
  2. Stylist Christmas morning dressing: cosy pyjama sets you’ll actually want to be photographed in
  3. Stylist Cheryl shares her ultimate Christmas essentials, style staples and go-to Deliveroo order