In 2026, The Ocean Cleanup secured $121 million through The Audacious Project's program to expand its efforts to prevent plastic from reaching oceans. The funds are allocated to the '30 Cities Program,' an initiative targeting polluting urban centers in Southeast Asia and the Americas, aiming to halt up to one-third of plastics entering the seas via rivers by 2030. [1]
This program represents a major scaling step following five years of experience gathered on the world's most polluted rivers. The strategy moves beyond traditional approaches, treating individual wastewater streams as separate projects, and shifts toward a coordinated city-level system. The organization states this methodology will accelerate implementation and reduce costs.
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