Since November 2, the harvest season has begun for the most commercially popular varieties: the Nordic Nordmann fir and the Nobilis fir, followed by the common spruce in mid-November. For the first time during the current Christmas season, a segment of these conifers carries a specific distinguishing feature: they are certified as 'Morvan Firs,' bearing an Indication Géographique Protégée (IGP) label officially granted to the industry in March 2026. Only seven out of the region's 150 producers have secured this certification so far. Within a total regional output of approximately one million trees annually, the labellized producers aim to market between 200,000 and 300,000 units under this protected designation. Geographically, the cultivation area spans roughly 2,000 hectares—accounting for just 1.3% of the Morvan Regional Natural Park—but holds significant weight for the local economy. According to Adrien Baysse-Lainé, a CNRS geographer who analyzed the sector's dynamics, eight municipalities alone encompass 60% of these cultivated surfaces, representing a substantial 30% of all Christmas tree cultivation surfaces in France. [1]
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