Genza, a gamified networking app developed by Genza Inc., officially entered the U.S. market, marking the first step in its international expansion with an initial rollout in Los Angeles. Founded by Val Klimov, the app introduces an innovative connection model using 3D avatars, interactive games, and AI-powered matchmaking that allows users to build emotional bonds before revealing their profile picture. [1]
The app’s core mechanism stands out for eliminating traditional profiles and textual bios. Users create personalized 3D avatars and complete interactive missions to build a “Vibe Code” – a personal compatibility profile. The algorithm analyzes 30 personality traits and simultaneously recommends just two potential matches. These users can then chat and play cooperative games in private virtual rooms. A notable feature is the game “Last $50,” where pairs receive a virtual budget to purchase unusual items, thereby revealing their preferences and personality through choices. Profile pictures remain hidden, unlocking only when the connection level reaches 100%. [1]
Val Klimov continues to be active in the dating app ecosystem, also serving as Strategy Director at Fledge, another compatibility-focused app that recently announced its launch in New York on November 2. Fledge combines personality assessments with organizing offline events. Klimov’s previous experience in the field includes co-founding the Twinby app, which gained significant popularity in Russia after Tinder withdrew from the Russian market in 2023. [1]
According to Daria Leshchikova, Product and Strategy Director at Genza, the app has already attracted over 2,000 users during the soft-launch phase. The company is now focusing on collaborating with local content creators to promote the platform within the Los Angeles community, aiming to grow the user base for the official launch phase. [1]
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