The Pure dating app has reached an annualized revenue rate of $220 million, with its revenue in the United States doubling over the recent period. The company previously reported $100 million in annual revenues and aims to double its current revenue rate by 2027. [1]
Pure’s subscription model requires male and non-binary users to pay to initiate conversations, with the fee starting at $13.99 per week, while women can access most features for free. The platform has a user base consisting of 60% men and 40% women, focusing on anonymous interactions where users post personal ads describing their interests and preferences rather than relying on traditional swiping. [1]
The company recently redesigned the app, introducing features such as self-destructing messages, screenshot restrictions, and optional profile verification. Pure also tested AI-generated profile photos and bios but removed them as they did not significantly improve user interactions. The approach to anonymity faced strict scrutiny after a lawsuit filed in Texas in October included allegations of sexual assault against a minor. [1]
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