Lidl is launching its own line of skincare products inspired by South Korean beauty rituals, strengthening the K-beauty trend's presence in European mass-market stores. [1]
The new collection features affordable pricing, with products available from €2.99, while customers who reach the shelves early can benefit from promotional prices starting at €1.99. [1]
Under the Cien brand, the supermarket introduces five new face care products: a day cream with SPF 50 filter, a cleansing gel, a revitalizing cream, a concentrated serum, and a toner. [1]
The new formulas include active ingredients popular in K-beauty routines, such as panthenol for hydration, niacinamide for skin tone evening, and AHA (alpha hydroxy acids) for gentle exfoliation. [1]
The launch follows previous success of Lidl's skincare products, particularly the Cien day cream, praised by actress Carly Wijs and awarded in independent tests. [1]
The performance of the Cien day cream was recently validated by Stiftung Warentest, the German consumer protection organization, which evaluated various day creams on the market. [1]
According to the Stiftung Warentest evaluation, the Lidl cream, costing less than €2, achieved results superior to premium products selling for over €200, demonstrating an extremely competitive price-performance ratio. [1]
Scientists suggest that the commercial success of the supermarket's skincare products is supported by minimalist design and consumers' trust in independent testing. [1]
This strategic move brings the aesthetics and ingredients promoted by Asian beauty experts to conventional stores, democratizing access to high-performance beauty products. [1]
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