Nearly three decades ago, Katia Barros and Marcelo Bastos began selling their creations from a small booth at an independent fashion fair in Rio de Janeiro. From those modest beginnings, Farm Rio has become today a globally recognized brand, described by the co-founder as a 'collective of Carioca creators.' Farm Rio was founded in 1997, at a time when international fashion brands had not yet adopted the specific maximalist aesthetic of the southeastern region. The years that followed brought more than just a series of clothes—a cultural story, crafted especially for those who wish to wear their colors with enthusiasm and openness, conveying emotions and experiencing life through them. Currently, Farm Rio is increasingly active in Europe, with physical stores in London, Dubai, and Berlin. However, no fashion brand has established itself so quickly in markets outside Brazil as Farm Rio, nor significantly increased its sales and visibility through online shops available to customers in various countries, including Romania. By 2018, it was already well-known through its Paris boutique and local partnerships that reflected the diversity of Brazilian culture, ranging from Amazonian nature-inspired designs to Afro-Brazilian influences. Among the recently launched collections was the 2020 collaboration with Adidas. Adidas, known for its classic minimalist sporty style, has today combined this with an immense range of models seemingly inspired by pop culture, including music, films, or video game characters. The styles and forms characteristic of Farm Rio were juxtaposed on the knees of Karl Lagerfeld, the designer behind Adidas Originals and his company Yeezy. Special pieces were produced for people who appreciate the art of teamwork. Furthermore, they collaborated with other major brands such as Barbour, one of the first manufacturers of rain-resistant clothing. In addition to collaborations with internationally renowned brands, the past decade also brought a collaboration with Rip-Curl. [1]
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