For over fifteen years, a dedicated beauty editor relied on the Bobbi Brown Creamy Corrector as a staple in her makeup routine. Used primarily to neutralize genetic dark circles—which can be worsened by lack of sleep or hay fever—the product remained a mainstay throughout her 20s. Despite testing numerous under-eye correctors in her professional capacity, she found that most competitors focused too heavily on light-reflecting illumination rather than effective color correction or lacked sufficient pigment to truly neutralize discoloration.
This streak of loyalty ended with the launch of the Jones Road Wide Awake Brightening Neutraliser earlier this year. According to the reviewer, the product has earned a permanent place in her makeup bag because it avoids being overly pearlescent and provides adequate coverage. Described as creamy and densely pigmented, the neutraliser effectively disguises dark circles for a refreshed look and blends easily with a brush or fingers. The editor noted that the finish is slightly less dewy than the Bobbi Brown version, a characteristic she finds preferable for oily and naturally shiny skin; she specifically uses the 'Fair Pink' shade, the lightest of nine available options.
The connection between the two products is rooted in the expertise of Bobbi Brown herself. After departing from her eponymous brand in 2016, Brown launched Jones Road as her new venture, meaning both the original Creamy Corrector and the new Wide Awake Brightening Neutraliser are informed by her years of makeup artistry. When comparing value, the Jones Road product offers significantly more volume for a similar price: it retails for £30 for 5g, whereas the Bobbi Brown version cost £29 for 1.7g, providing nearly three times the amount of product.
The transition to the Jones Road product was further accelerated by the apparent discontinuation of the Bobbi Brown Creamy Corrector. For those who previously relied on the Bobbi Brown staple, the Jones Road Wide Awake Brightening Neutraliser is presented as the primary alternative.
The launch of the Wide Awake Brightening Neutraliser was not without controversy. Shortly after its release, Molly Sims, the founder of YISE, posted a now-deleted video accusing an unnamed brand of copying the name and concept of her own Wide Awake Brightening Eye Cream. Although not explicitly named in the video, the timing of the Jones Road launch led the public to conclude that Brown's brand was the subject of the accusation. Following online discourse, Bobbi Brown apologized to Sims, admitting the situation was a mistake and announcing that the product's name would be changed. Both parties later confirmed via Instagram Stories that they had spoken and resolved the matter.
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