Savannah James, wife of NBA star LeBron James, has developed a professional collaboration with her close friend, April McDaniel, after almost 17 years of friendship. Their bond has become dynamic both personally and professionally, culminating in the launch of a holding company named Signed. The joint initiative includes the podcast Everybody's Crazy, launched in April 2024, and the Let It Break wellness collectives, designed to provide women with space for personal development, along with April’s creative agency Crown + Conquer. These businesses are now consolidated under Signed, which benefits from the support of the MarcyPen Capital Partners fund. [1]
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