Black Friday 2026 at eMAG begins on Friday, November 6, with over 1.8 million discounted products. The company estimates sales of 1.04 billion lei, compared to 986 million lei recorded last year. [1]
In addition to traditional products, the campaign includes over 50,000 festival tickets starting at one lei, over 47,000 nights of accommodation with discounts up to 55%, vouchers for plane tickets, cars, and gold, as well as 100 private flight packages and surprise boxes. eMAG has not communicated an exact start time, but discounts are usually launched in the morning. [1]
According to a Kantar study, over 56% of Romanians who know about Black Friday intend to shop, with an average planned budget of approximately 3,600 lei. Customers can pay in 12 interest-free installments via eMAG Wallet (limit 10,000 lei) or in up to 36 interest-free installments through partner cards, with deliveries starting on November 6 and ending by November 21. [1]
Although eMAG promotes significant discounts, rules require that the percentage be calculated based on the lowest price practiced in the last 30 days. Comparison with other stores such as Altex, Media Galaxy, Flanco, and Dedeman, which also begin their discounts on November 6, is recommended to confirm the actual value of the offer. [1]
As the story develops
Update
What Romans Order on Wolt for Black Friday: Bananas and Sandwich Makers, in Top
Wolt's data shows that, besides technological products, Romanian consumers frequently order basic food items and household articles during Black Friday. During the previous year's weekend (November 7-9), the most requested food items were bananas (over 1,000 orders), followed by milk, eggs, and carrots. Among non-food products, toilet paper and windshield washer fluid stood out, while in the small appliances category, sandwich makers were the most popular. Friday was the day with the most orders on Wolt, representing over 42% of the weekend total, followed by Saturday (38%) and Sunday (over 19%). This distribution helps partner stores prepare their stock for busy periods. [3]
The Black Friday 2026 campaign on Wolt runs from November 2 to 15, with offers valid for food, personal care, electronics, and pet supplies at partner restaurants and stores. [3]
The Black Friday 2026 campaign on Wolt runs from November 2 to 15. The platform analyzed data from the previous year (period November 7-9) to identify consumer preferences: besides electronics, Romanians frequently order bananas, milk, eggs, carrots, and other basic food items, as well as toilet paper, windshield washer fluid, and small appliances such as kettles or sandwich makers. Friday was the day with the highest activity, representing over 42% of weekend orders. [2]
Update
Black Friday 2026 at eMAG: The Start of the Sales Campaign and New Offers on eMAG
Romanian consumers' interest in Black Friday 2026 has significantly expanded beyond tech and fashion products, reaching sectors such as banking, health, and streaming. According to Google data, Black Friday has transformed into a six-week commercial season (October – first half of November), characterized by longer and more conversational searches; phrases with more than six words have increased by 160% compared to 2022. Although traditional interests (eMAG, Altex, Samsung) remain dominant, there are massive increases in the categories of Banking & Consumer Credit (+262.1%), Health & Fitness (+149.7%), and Streaming (+90.1%). [4]
Update
Romanians Shop and Research for Black Friday 2026 Starting in August
Romanians' online search behavior before Black Friday 2026 has undergone major transformations; sales periods have surpassed the boundaries of a single day or weekend, becoming a commercial season spanning approximately six weeks, from October until mid-November. [5]
The analysis reveals an increasingly pronounced shift towards detailed questions and conversational language; searches consisting of more than six words associated with Black Friday grew by 160% in 2025 compared to the level in 2022. [5]
Public interest trajectory starts early, with queries about discounts beginning an upward trend already in August, visibly accelerating throughout October and peaking in the first week of November, one day before the scheduled start of the campaign on November 6, 2026. [5]
During the period October 5 - November 5, the overall ranking of searches associated with the phrase “Black Friday” in Romania was led by major IT and electronics retailers and beauty brands, confirming traditional areas of interest. [5]
An evident trend in search engine data is the orientation of consumers towards services and products outside the traditional retail area, marking a significant evolution of the sector. [5]
The Banking & consumer credit segment recorded an increase of over 262% in searches associated with the event, while pharmacies, health, and fitness grew by nearly 150%, streaming and digital subscriptions by over 90%, and beauty and perfumes by over 58%. [5]
Additionally, the data reveal a new appearance in 2025 trends: searches dedicated to electricity and natural gas suppliers' offers coinciding with autumn discounts. [5]
During the period October 29 - November 5, just before the peak of commercial campaigns, the largest volumes of searches across specific segments were registered by the key operators mentioned in reports. [5]
The evolution reflects the maturation of the local market, with consumers allocating more time to preliminary research and monitoring discounts not only for durable goods but also for optimizing current expenses related to health, personal finances, and digital entertainment. [5]
One day before the official start of the discount campaign, scheduled for November 6, 2026, public interest peaked. [5]
Update
Shopping Intention for Black Friday 2026 Reaches a Historic High in Romania
A study conducted by MKOR, commissioned by the Romanian Association of Online Stores (ARMO), reveals that 70% of respondents intend to make Black Friday 2026 purchases, a level well above that recorded ahead of the 2025 edition (62%). This represents the highest shopping intention percentage in the last four editions of the study MKOR study. Cristian Pelivan, Executive Director of ARMO, stated to Economedia: “We have reasons to view this Black Friday edition with confidence. Interest is higher, and shoppers are preparing in advance. For many, it is the long-awaited moment to buy a product they have been tracking for some time or to prepare holiday gifts. We expect a successful edition with offers that meet these expectations” Cristian Pelivan states, ARMO. Consumers research intensely before buying: 84% of those planning to shop have already prepared a list, and 86% have set a specific budget. The average planned sum for Black Friday purchases is approximately 2,100 lei. Online platforms dominate preferences: 60% of shoppers intend to make purchases exclusively online, compared to 47% in the previous year. Information security and budget planning are priorities: wish lists and setting maximum amounts are habitual, and e-commerce remains the preferred channel for planned purchases. Home appliances and home electronics occupy the top spots in Romanians' preferences, followed by technology products. Shoppers' lists also include clothes, cosmetics, perfumes, and other household items. [6]
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Sources
- Adevărul Black Friday 2026 la eMAG începe mâine. Peste 1,8 milioane de produse la reducere, inclusiv zboruri private
- Economistul Ce comandă românii în perioada Black Friday prin aplicațiile de livrare
- g4food.ro Ce au comandat românii de Black Friday prin aplicațiile de livrare / Bananele au fost pe primul loc, iar electrocasnicele mici au intrat și ele în coș
- stirileprotv.ro Ce caută românii pe Google înainte de Black Friday. Interes crescut pentru credite, servicii medicale și de streaming
- Libertatea Ce caută românii pe Google înainte de Black Friday 2026
- Economedia Studiu: Șapte din zece români intenționează să cumpere ceva de Black Friday / Suma medie alocată: aproximativ 2.100 de lei
