For many people, the morning cup of coffee is essential, yet enjoying quality coffee does not have to be expensive. The shelves of Aldi, Lidl and other discount stores hold numerous private-label brands that cost significantly less than products branded by well-known names. The lesser-known truth is that many of these packages are produced by established roasters and specialized coffee manufacturers. [1]
The question arises as to who exactly roasts the beans for the discounters. Although the manufacturer is known for some products, the origin remains ambiguous for others. Therefore, it is useful to identify which companies are behind the private-label coffee brands and where one should pay closer attention. [1]
At Aldi, the common coffee brand is now called Barissimo. This replaced the former brands Markus and Moreno for Aldi Nord, and Amaroy and Tizio for Aldi Süd. The portfolio includes whole beans, ground coffee, pads and soluble variants. For Aldi Süd, the origin of part of the roasted coffee can be attributed specifically to NewCoffee Roastery, which declares its supply activity to Aldi since its establishment, according to the company's testimony. Aldi Süd also indicates its own roastery as the producer for Barissimo. [1]
In the case of Aldi Nord, there is a proprietary roastery, and a company communication mentions Weyhe as the production location for Barissimo filter coffee, which was ranked highly in Stiftung Warentest for low price. However, in the case of instant coffee and other specialties, other manufacturers may be involved. For this reason, it is recommended to examine each product individually rather than attributing the entire brand to a single company. [1]
Lidl sells its coffee under the Bellarom brand. Media reports indicate that Minges Roastery from Bavaria could be the producer of the coffee blends. This company also produces coffee under its own brands and supplies various retailers. However, there is no clear confirmation, neither in publicly available company data, that the entire Bellarom range is produced by Minges or Lidl. Although there are indications suggesting a connection, it cannot be definitively established that all Bellarom varieties originate from Minges, so caution is warranted regarding this association. [1]
In the case of Penny, the coffee brand is called Magico. Among the producers of certain varieties is Schirmer Kaffee GmbH, part of the Dallmayr group. This association appears in media reports about discounter coffee. Although at least part of the portfolio is based on a company that also produces for other commercial brands, the origins of a particular variety should not automatically be projected onto the entire portfolio. [1]
Netto names its coffee brand Cafèt. There is no clear public documentation of the producer of the different varieties. Even recent reports do not indicate a confirmed producer for the entire range. For clarity, customers can contact customer service or check the product label. Without solid confirmation, attributing Cafèt to a specific roastery would be speculative. [1]
At Rewe, the private label 'ja!' has partially known manufacturers. For certain products, such as the whole beans 'ja! Caffè Crema', Rewe mentions Schirmer Kaffee GmbH as a point of contact. For various instant coffees, Deutsche Extrakt Kaffee GmbH is indicated. This shows the importance of differentiating product types: even within one brand, different companies can produce coffee powder and instant coffee. [1]
Edeka offers coffee under the Gut & Günstig brand. The origin of individual varieties cannot be determined with certainty for all products based on publicly available information. The assumption of a connection with suppliers for other discounters does not constitute sufficient proof. As with Netto, without a clear indication of the producer on the package or confirmation from the company, no specific roastery should be named as the manufacturer. [1]
Cheap coffee from discounters is not automatically of the same quality as branded coffee. The fact that a brand is manufactured by a renowned roastery does not guarantee the same taste as an expensive branded product. Manufacturers can create different mixes for different retailers. Bean selection, roast level and processing influence the flavor. Price is not a reliable indicator of quality. Customers seeking their preferred coffee should rely on the specific variety and preparation method, not just the name on the package. [1]
- Categories:
- Economy
- Entities:
