Sara Falkson, founder of the athletic brand Robyn, is redesigning the sports bra to improve body confidence and performance for female athletes. Motivated by her own struggles with ill-fitting gear during her field hockey career at Dartmouth College and through her masters program at Harvard, Falkson created a brand with highly customizable support systems. Early tests show her 'Game Day' bra reduces vertical breast movement by approximately 46% compared to leading competitors. [1]
Beyond selling apparel, Robyn focuses on empowerment through workshops with nonprofits like South Bronx United and The Hidden Opponent, partnering with STEM organizations to encourage girls in technology. Falkson aims to make her gear a standard part of female athletic uniforms, ensuring that comfort does not overshadow performance. [1]
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